Many, many brands use animals in their marketing. But, how does this impact the public’s perception of these animals?

This article argues that because we see images of these animals so often, we are subconsciously less aware of how rare they actually are in the wild.

The article says, “Dr Courchamp and colleagues argue companies should compensate for this by paying money towards wildlife conservation when they use images of endangered species to promote their brands.”

WE AGREE.

This is exactly why part of each sale of an item featuring an animal goes to conservation for that species. Buy one of our wolf items? You are contributing to the Wolves and Moose of Isle Royale. Buy something with our logo? You are contributing to our National Parks.

At Wild & Tree we want to promote full transparency as to exactly where we donate money.

What species you you want to support? We’re here to help.

Hannah